American Table by Marcus Samuelsson

Setting the Table

Working with Marcus Samuelsson, the celebrated chef behind "The Red Rooster," Love and War developed the brand concept, visual identity, and materials for "American Table" - his new restaurant at Lincoln Center's Alice Tully Hall featuring an eclectic range of cafe favorites inspired by America's cultural diversity and international influences.

The visual identity we developed reflects a number of ideas simultaneously. First, the AT for American Table. Second, the form of a table itself. And third, the architecture of the building and the distinctive "A" shaped roofline that defines Alice Tully Hall.

Client: Restaurant Associates / Architectural Photography: Iwan Baan