BEERHAUS

On The Haus 

Working with MGM, Love & War developed the full branding, materials, and activations for Vegas's largest beer hall - "Beerhaus," located in "The Park," an ambitious new retail promenade leading guests from the strip to the new T-Mobile Arena.

The branding draws from both classic American beer halls and Bavarian influences, with sturdy industrial treatments, throwback iconography, and other evocative design touches.

Beerhaus, branding, design, Las Vegas, MGM Resorts, Love And War

This being Vegas, we designed a dramatic oversize keg installation complete with a misting tap - perfect for Instagram and social media posts.

BEERHAUS, BRANDING, DESIGN, LAS VEGAS, MGM RESORTS, LOVE AND WAR
BEERHAUS, BRANDING, DESIGN, LAS VEGAS, MGM RESORTS, LOVE AND WAR