BROKEN SPANISH

Hecho en Los Angeles

Working with acclaimed chef Raymond Garcia and Sprout Restaurant Group, Love & War developed the brand concept for "Broken Spanish" and "B.S. Taqueria" - two related dining venues in downtown Los Angeles.

In reflection of Chef Garcia's own upbringing, the branding draws inspiration from the culture and culinary traditions of both Mexico and Los Angeles to deliver not a "mash-up" or an "interpretation," but a unique, cohesive, and wholly authentic Mexican-Angeleno experience.

BROKEN SPANISH, B.S. TAQUERIA, BRANDING, DESIGN, LOS ANGELES, Raymond Garcia, LOVE AND WAR

A Los Angeles City manhole cover - "City of L.A. / Made in Mexico" provided an unexpected expression of Broken Spanish's brand philosophy and was incorporated into both the graphics package and the interior design.

BROKEN SPANISH, B.S. TAQUERIA, BRANDING, DESIGN, LOS ANGELES, Raymond Garcia, LOVE AND WAR

Classic L.A. iconography was restaged with the distinctive woven patterns of Mexico to reflect the restaurant's dual influences.

BROKEN SPANISH, B.S. TAQUERIA, BRANDING, DESIGN, LOS ANGELES, Raymond Garcia, LOVE AND WAR
“Head to Broken Spanish in DTLA for an ambitious, modernist take on Mexican food”
— LA Times