Health is the new wealth
Cafe Clover, developed in partnership with restaurateurs David Rabin and Kyle Hotchkiss Carone, delivers health-conscious fare in a chic, upscale atmosphere that appeals to a fashionable downtown NYC clientele.
Accordingly, our branding -- included naming, visual identity design, and materials -- was designed to project a fresh, thoroughly modern sensibility that steered clear of the typically drab earth-tones and rough hewn aesthetic that most associate with healthy eating. First and foremost, this is top notch dining experience. It just so happens to be incredibly healthy.
The brand design carries a light touch while remaining highly distinctive - reflecting the Cafe Clover experience and also providing a suitably, clean, understated canvas for the food itself.
The branding work included the design of the Downing St. entranceway, conceived as an upscale rendition of classic barn doors.