GEORGIE

Hello Georgie

A chic indoor-outdoor dining experience at The Montage Beverly Hills by renowned chef Geoffrey Zakarian, Georgie achieves upscale refinement with an breezy, whimsical touch.

Love & War's branding for Georgie employs a singular palette layered with original line art to set a fashionable yet casual tone - a reflection of both Chef Zakarian's personality and the taste of the target audience. All while adding pops of vibrancy to the clean, elegant interiors by Gachot.

Georgie, The Garden Bar, BRANDING, DESIGN, Geoffrey Zakarian, Los Angeles, Montage Hotels, Beverly Hills, LOVE AND WAR

Our branding for Georgie extended into many different details and expressions, including the distinctive royal blue staff uniforms emblazoned with the freehand "G."

Georgie, The Garden Bar, BRANDING, DESIGN, Geoffrey Zakarian, Los Angeles, Montage Hotels, Beverly Hills, LOVE AND WAR
“The style is amplified by the servers, all dressed in stylish royal blue suits, accented with salmon pink ties. The design in combination with the uniform evokes a twinge of nostalgia for some distant era — perhaps a fancy dinner party at a stylish socialite-meets-intellectual’s Manhattan flat in the late 1950s.”
— LA Weekly
Georgie, The Garden Bar, BRANDING, DESIGN, Geoffrey Zakarian, Los Angeles, Montage Hotels, Beverly Hills, LOVE AND WAR

In addition to Georgie, Love & War developed the branding for "The Garden Bar," also in The Montage Beverly Hills.

Client: Montage Hotels / Interior Design: Gachot Studios / Photography: Sandy Ley, Eater LA, Celeste Wilson, Rick Lew, @theselect7