The Last Honest Bar in New York

Working with Philip Scotti and the team at The Clarkes' Group, Love & War refreshed the P.J. Clarke's brand and visual identity and developed its advertising, materials, website, photography, and other communications.

In addition to the core P.J. Clarke's brand, Love & War developed "Sidecar," a speakeasy style members-only private dining club that operates on the second floor of the original bar and is accessible through a secret side do

A bastion of old NY coolness, this circa-1884 East Midtown saloon is beloved for its first-rate burgers and raw bar, legendary bartenders and all-around fun scene
— Zagats
“The celebrated saloon is long in the tooth (120 years old), but a recent face-lift revitalized the old boy…”
— Time Out New York

 Client: The Clarkes' Group / Photography: Gabriele Stabile / Illustration: Mark Stutzman