The Last Honest Bar in New York
Working with Philip Scotti and the team at The Clarkes' Group, Love & War refreshed the P.J. Clarke's brand and visual identity and developed its advertising, materials, website, photography, and other communications.
In addition to the core P.J. Clarke's brand, Love & War developed "Sidecar," a speakeasy style members-only private dining club that operates on the second floor of the original bar and is accessible through a secret side do