the plaza

Central Park Legacy

Love & War was responsible for the complete overhaul of The Plaza Hotel's branding, including the development of a new logo and visual identity system, guest materials, advertising, retail packaging, and environmental graphics as well as the full concept and design execution of The Plaza's new website.

In addition to the rebranding of The Plaza, Love & War also developed new branding for the hotel's F&B outlets, including The Champagne Bar, The Palm Court, and The Rose Club. 

The Plaza Hotel, BRANDING, DESIGN, Geoffrey Zakarian, New York, LOVE AND WAR

The rebranding of The Plaza maintains the stature of the hotel and honors its place in history while remaining relevant to today's audiences.

The Plaza Hotel, BRANDING, DESIGN, Geoffrey Zakarian, New York, LOVE AND WAR

Love & War designed The Plaza's new website as well as all the different materials that make up the guest experience, from in-room guidebooks and amenities to product packaging.

The Plaza Hotel, BRANDING, DESIGN, Geoffrey Zakarian, New York, LOVE AND WAR

We worked with the legendary French plateware company Bernardaud to develop custom plateware and settings for The Palm Court.

The Plaza Hotel, BRANDING, DESIGN, Geoffrey Zakarian, New York, LOVE AND WAR

Our work also included redesigned plateware, settings, and materials for "Eloise Tea" - a favorite at The Palm Court for generations.

The Plaza Hotel, BRANDING, DESIGN, Geoffrey Zakarian, New York, LOVE AND WAR