Working with interior designer Meyer Davis and legendary New York nightlife veteran David Rabin, Love & War developed the brand concept, naming, materials, and communications for The Skylark - a new rooftop bar & lounge experience in the heart of The Garment District featuring sweeping panoramic views and a chic, throwback vibe.
A key consideration for our branding was the evolving character of the Garment District. Once almost exclusively populated with fashion tradesmen and supporting industries, it had recently experienced an influx of high-end tech and media workers. Accordingly, we sought to create a brand that spoke to New York's fashion heyday while appealing to the sensibilities of the new crowd.
Our work covered everything every consumer touch point down to the details.
Sometimes, it's the small touches that make all the difference. Here, instead of a numbered elevator button, we simply used The Skylark's logo mark to bring a sense of exclusivity to the arrival experience.