the WILLIAM VALE

The Next Brooklyn 

Love & War developed the branding for Brooklyn's most prominent new hotel development in years:  The William Vale, an unapologetically ambitious and modern hotel designed to appeal to the sensibilities of Brooklyn's increasingly affluent and international visitors.

Working with Riverside Development, we developed the brand concept and positioning as well as the naming, visual identity, signage, guest materials, advertising, and website.

The William Vale Hotel, BRANDING, DESIGN, Williamsburg, Brooklyn, LOVE AND WAR

Our visual identity system took many cues from the building's distinctive architecture, with its dramatic angular beamwork and unique profile.

The William Vale Hotel, BRANDING, DESIGN, Williamsburg, Brooklyn, LOVE AND WAR

Our work began when the foundations of the hotel were just being poured, and continued until every last detail was designed and executed, including the floor numbering system pictured here.

“Williamsburg’s new, disarmingly cool hotel”
— Curbed New York
The William Vale Hotel, BRANDING, DESIGN, Williamsburg, Brooklyn, LOVE AND WAR
The William Vale Hotel, BRANDING, DESIGN, Williamsburg, Brooklyn, LOVE AND WAR
“The William Vale rises from its two- and three-story surroundings like an opulent monument surrounded by nondescript headstones.”
— The New York Times