bridal magazines
branding exploration
bridal media color codes
bridezilla ads
brides.com on laptop
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Conde Nast / Architecture and identity
One of Condé Nast’s most valuable properties is its suite of bridal magazines, including Modern Bride, Elegant Bride, Brides, and Brides Local. However, despite the obvious target overlap, advertising for each publication was presented to media buyers independently, as if from separate companies.

The solution we developed was “Condé Nast Bridal Media” - a new business-to-business brand established to unify sales across the portfolio of bridal publications.

Working closely with Condé Nast executive management, Love and War developed the positioning and visual identity for the new brand, including key messaging, attributes, promotional design, and campaign creative that brought the concept to life for internal and external audiences.