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E*Trade / Plays Well With Others
How do you take one of the world’s most successful campaigns to the next level?

Working with Oddcast as a technology partner and building from Grey’s long-running campaign, we developed “Babe-E-Mail” – an online viral that allows users to create and share personalized versions of the famous E*Trade baby, complete with a user-created script that is spoken automatically by the baby on the video.

The results? Within months of its launch in early 2010, audience created and shared over one million unique E*Trade babies, a number that continues to grow daily.