James Beard Award
The National window logo
The National dinner
The National outside traffic
The National business cards
The National outside traffic
The National chefs
The National menu
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The National / The beginning of an era
When famed NYC restaurateur and Food Network star Geoffrey Zakarian wanted to launch a new dining establishment in Midtown Manhattan, he turned to Love and War to develop the brand – including the overall concept, visual identity, website, promotions, and a range of in-restaurant materials from menus to tableware.

Working closely with Geoffrey, Denihan Hospitality, and the Rockwell Group, Love and War created "The National” – an all-occasion “grand café” inspired by London cafés and French bistros, but with a unique, New York City twist.