| Titan is the world’s fastest growing outdoor media company, responsible for the majority of billboards, street, and transit advertising in New York, Philadelphia, Chicago, Los Angeles, and other major municipalities.
Titan turned to Love and War to develop a brand strategy for their revolutionary new digital signage system. How should it be positioned to media planners? How did it fit into the current brand architecture? What should it be called? How should it be described? What personality should it project?Working with Titan Management, we developed a comprehensive brand strategy, including key messaging, personality, and visual identity. We then implemented our recommendations in a range of media, including logo design, print, outdoor, and online media. |