Love & War is a branding firm that helps financial services and fintech companies push the culture of the category forward.
Who we are
Founded in 2007, Love & War is a boutique consultancy with extensive experience in branding for financial services and fintech companies.
From institutional and retail investing to consumer and crypto finance, we develop full-service branding programs for both new launches and major overhauls.
For each project, our work helps accelerate business growth by aligning all parties around a differentiated “north star,” brand identity and rollout playbook — which we bring to life through a wide range of communications, materials and activations, as needed.
What we do
Strategy
- Brand Positioning
- Brand Narrative
- Market Research
Identity
- Naming
- Brand Identity
- Brand Guidelines
Communications
- Web Design
- Advertising & Social
- Packaging & Print Design
Experience
- Customer Journey
- Environmental Branding
- Activations & Programing
Love & War’s brand thinking and storytelling were enormously helpful in advancing a more robust creator economy within Google.
Rishi Dean, Google Labs
