Who we are
Founded in 2007, Love & War is a boutique consultancy with extensive experience in hospitality, spanning hotels, resorts and restaurants.
We work closely with major hospitality groups, leading hotel flags and independent operators to develop full-service branding programs for both new launches and major overhauls.
For each project, our team helps maximize the commercial opportunity by aligning all parties around a culturally-compelling “north star,” brand identity and experiential playbook — which we bring to life through a wide range of communications, materials and activations, as needed.
What we do
Strategy
- Brand Positioning
- Brand Narrative
- Marketing Strategy
Identity
- Naming
- Brand Identity
- Brand Guidelines
Communications
- Web Design
- Advertising & Social
- Packaging & Print Design
Experience
- Guest Materials
- Environmental Branding
- Activations & Programing
Love & War helps us craft a unique point of view for each property that unlocks its cultural and commercial potential.
Sims Foster, Foster Supply Hospitality



















