Love & War is a branding firm that works on ambitious and culturally-significant hotel, resort and restaurant projects.

Carne Mare
Gurney's Montauk
Mission Pacific
Moncayo — Brand Strategy, Naming & Brand Identity. Love & War developed the brand strategy, naming and visual identity for Moncayo, an ultra-luxury residential and resort community spanning 1,100 acres on Puerto Rico’s eastern coast and part of Auberge Resorts Collection. Our work included positioning, naming, brand identity, website design, residential and vision books, merchandise and marketing communications, creating a distinctive hospitality and real estate brand rooted in Puerto Rico’s landscape, culture, wellness and community.
Muir Halifax
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Who we are

Founded in 2007, Love & War is a boutique consultancy with extensive experience in hospitality, spanning hotels, resorts and restaurants.

We work closely with major hospitality groups, leading hotel flags and independent operators to develop full-service branding programs for both new launches and major overhauls.

For each project, our team helps maximize the commercial opportunity by aligning all parties around a culturally-compelling “north star,” brand identity and experiential playbook — which we bring to life through a wide range of communications, materials and activations, as needed.

What we do

Strategy

  • Brand Positioning
  • Brand Narrative
  • Marketing Strategy

Identity

  • Naming
  • Brand Identity
  • Brand Guidelines

Communications

  • Web Design
  • Advertising & Social
  • Packaging & Print Design

Experience

  • Guest Materials
  • Environmental Branding
  • Activations & Programing

Love & War helps us craft a unique point of view for each property that unlocks its cultural and commercial potential.

Sims Foster, Foster Supply Hospitality

Who we work with

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