1-800 Lucky's
Food hall as a nightlife destination
1-800-Lucky is a new Asian food hall in Wynwood, Miami—a neighborhood celebrated for its bold creative energy and thriving nightlife. The challenge was to design a brand that captured this dynamic spirit, offering a vibrant daytime experience while transforming into a magical, high-energy destination by night.
Our work—including the brand concept, identity package, materials, and experiential design—drew inspiration from the energy and eclecticism of Asian night markets, with their diverse offerings and bustling, communal atmosphere. Since opening, 1-800-Lucky has established itself as a cultural touchpoint and a must-visit destination, beloved by locals and out-of-town visitors alike.
“Since opening this 10,000-square-foot mix of seven restaurants, two bars, a karaoke room, and a small convenience store/record shop has drawn crowds unseen until recently even in Wynwood.”
Miami News TimesPhotography: 1-800-Lucky
Concept Design
Naming
