33 Bond is a new-build rental located at the intersection of Boerum Hill, Cobble Hill, and Downtown Brooklyn. With historic brownstone charm on one side and cultural landmarks on the other, the building was designed to attract a younger audience seeking balance, flexibility, and a strong sense of place.

Our approach positioned 33 Bond as perfectly attuned to the rhythm of city life today, leaning into the creative and cultural energies of modern Brooklyn while keeping things grounded and personal. Rolled out across print, digital, and OOH, the result was a vivid picture of Brooklyn living that established the 33 Bond lifestyle: flexible, rooted, and fully in step with its surroundings.