Centennial Yards Atlanta
Branding the future of downtown Atlanta
Centennial Yards is one of the most ambitious mixed-use developments in Atlanta’s history, transforming 50 acres of underutilized space into a vibrant, walkable district. Located downtown, adjacent to iconic landmarks like Mercedes-Benz Stadium and State Farm Arena, the development is redefining Atlanta’s urban core with a dynamic mix of residential, retail, dining, and entertainment spaces.
Working with CIM Group, Love & War has been developing brands for the new development’s signature hotel, including its ground-floor and rooftop restaurants, as well as for the new residential tower being built nearby. The work is still in progress, and we look forward to unveiling these brands with a cohesive approach that captures the spirit of Atlanta and the forward-looking energy of Centennial Yards.
Image: CIM Group
brand concept
Visual Identity Design
marketing and sales materials