La Centrale

Working with the team behind the storied Italian brand St. Ambroeus, Love & War developed the concept, naming, identity, materials, and brand experience for La Centrale—a three-level food hall and multi-venue fine dining destination located in the heart of Brickell, Miami’s fastest-growing neighborhood.

The challenge was to craft an identity that resonated with Miami’s expressive, exuberant luxury culture. Rather than relying on the standard food hall playbook of industrial-chic style and market hall clichés, we infused the brand with a luxuriously vibrant palette, original illustrations, and an experiential narrative inspired by the romance of an Italian holiday in classic coastal towns - an immersive culinary escape, perfectly attuned to Miami’s unique energy and style.

Interior design by Urban Robot