Le Pavillon

A new flagship for a celebrated chef

For acclaimed chef Daniel Boulud’s new Midtown flagship at One Vanderbilt, the branding needed to honor the legacy of New York’s great French restaurants while establishing a forward-looking tone that reflected the chef’s innovative approach to modern dining.

The result was Le Pavillon, a name inspired by Le Restaurant du Pavillon de France—the groundbreaking culinary exhibition at the 1939 World’s Fair in New York that introduced French cuisine to America and paved the way for legendary institutions like La Grenouille, La Caravelle, and La Côte Basque. The identity was designed to capture the elegance of these iconic establishments while signaling a contemporary ethos, bridging the timeless traditions of French dining to modern culinary innovation.

"Le Pavillon is among the top‑design restaurants, “a nature‑themed oasis with a live‑tree path.”

Architectural Digest

See more: Le Pavillon on Instagram

Le Pavillon entrance at One Vanderbilt in Midtown Manhattan, featuring the restaurant’s illuminated signage and street-level arrival.
Daniel Boulud with the Le Pavillon culinary team inside the restaurant’s lush garden dining room at One Vanderbilt.
Le Pavillon’s garden-inspired dining room at One Vanderbilt, designed around mature trees, dense greenery and an intimate dining setting.
A plated dish being finished tableside at Le Pavillon, Daniel Boulud’s flagship restaurant at One Vanderbilt in New York City.
One Vanderbilt in Midtown Manhattan, home to Le Pavillon, Daniel Boulud’s flagship restaurant and a branding project by Love & War.
Custom green Le Pavillon packaging featuring the restaurant logo and visual identity developed by Love & War.
Le Pavillon dessert served on a sculptural pink plate, part of the dining experience at Daniel Boulud’s One Vanderbilt restaurant.