Mas Olas
A different side of Baja
Set on the pristine coastline of Todos Santos, Mexico, Mas Olas is a new ultra-luxury resort spanning acres of raw Baja landscape. Unlike the crowded beachfront resorts of Cabo, Mas Olas offers something far more special: true space, freedom, and deep immersion in nature.
The brand we developed embraced that sense of escape. Inspired by the natural textures and spirit of the Baja coastline, we crafted a refined yet grounded identity that honors the land and culture while signaling an unmistakably high-end, world-class experience. The work included full brand development, an iconography system built on a series of hand-drawn illustrations, naming and branding for multiple F&B venues, guest materials, and digital marketing support.
Kimpton Mas Olas Resort and Spa is a rejuvenating exercise in tropical vacations, marrying the very best of desert and beach delights.
Modern LuxuryPhotography: Mas Olas
Brand strategy
Visual identity
Materials
Web design
F&B branding
