Love & War is a brand strategy and design firm based in New York City.

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 & War teamed up with two-time James Beard Award-winning chef 

 and NoHo Hospitality to develop the branding for Mister Dips—a hamburger, beer, and ice cream stand built into a vintage Airstream on the elevated green space at The William Vale Hotel in Brooklyn.

Given the Airstream venue, it would’ve been easy to go retro, but we took a different path. Our branding, which included the visual identity, materials, signage, and Airstream design, draws inspiration from a range of subcultures including LSD graphics, D-listers, op-art, and other influences. The result is a playful, subversive, mash-up of classic American tropes.

“Mister Dips is like Shake Shack on acid… a study in simplicity and bundled joy.”