Mister Dips
Shake Shack on acid
Love & War teamed up with two-time James Beard Award-winning chef Andrew Carmellini and NoHo Hospitality to develop the branding for Mister Dips—a hamburger, beer, and ice cream stand built into a vintage Airstream on the elevated green space at The William Vale Hotel in Brooklyn.
Given the Airstream venue, it would’ve been easy to go retro, but we took a different path. Our branding, which included the visual identity, materials, signage, and Airstream design, draws inspiration from a range of subcultures including LSD graphics, D-listers, op-art, and other influences. The result is a playful, subversive, mash-up of classic American tropes.
“Mister Dips is like Shake Shack on acid… a study in simplicity and bundled joy.”
Eater New YorkSee more: Mister Dips on Instagram
Photography: NoHo Hospitality
Naming
Brand Identity
Packaging Design
