Following our work with SL Green on the F&B and amenities at One Vanderbilt, Love & War was engaged to develop the branding for the signature rooftop dining venue atop One Madison Park. Helmed by Chef Daniel Boulud and his Dinex team, the luxurious indoor/outdoor restaurant was conceived as an elevated garden sanctuary, offering close-up views of the iconic MetLife clock tower as well as sweeping vistas over Madison Square Park.

The branding we developed drew inspiration from the natural beauty and precise geometry of the French formal garden tradition, crafting an elevated visual narrative that we extended seamlessly across the guest experience. In addition to the visual identity system, Love & War created a complete suite of guest materials and marketing collateral, setting the stage for a successful launch in Summer 2024.

Render: SL Green