Paychex

Paychex, Inc. is one of the world’s leading providers of payroll, HR, employee benefits, and insurance services, supporting over 745,000 clients across the U.S. and Europe. But as the business expanded, so did its complexity, making it harder for potential clients to understand what Paychex offered, and what the brand truly stood for.

Working with Paychex’s executive management team, we helped reframe the brand around a single, powerful idea: simplicity. It was a clear response to what Paychex’s core audience of business owners and HR professionals were really looking for: clarity, ease, and confidence. We developed a new visual identity system, redesigned the website, and created multiple print, out-of-home, and broadcast campaigns. All built to signal a simpler, more intuitive experience at every touchpoint.

Ad spot: Sandwich Video