Shinola Hotel

Shinola Hotel

Food-forward hospitality

There may be no greater symbol of Detroit’s rising clout than the new Shinola Hotel – a destination experience walkable to the new sports arenas and complete with an open air “market alley” and multifaceted F&B program. Working with the team at NoHo Hospitality, Love & War developed branding and creative for the Shinola Hotel’s key F&B venues including The Brakeman, a classic American beer hall; Penny Red’s, a “secret” fried chicken joint; San Morello, an upscale Northern Italian restaurant, and Mister Dips, an ice cream and burger joint making its first appearance in Detroit since being established at NYC’s William Vale Hotel.

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Love & War is a brand strategy and design firm based in New York City.

We are currently working on a paradise in Puerto Rico, the future of news media, and a crypto app for the rest of us.