Talea Beer Co

Founded by two craft beer-loving friends who saw an opportunity for the category to grow beyond its male-dominated clichés, Talea created an instant hit with unique, fruit-forward IPAs that connected with both beer nerds and wine drinkers alike.

Love & War was hired to help transform the brand’s equally refreshing, bright labels into the first retail experience — a flagship brewery-and-taproom in Williamsburg, Brooklyn. By designing a colorful and “graphic” approach to interiors and fun ways to incorporate the brand through signage, merch and the serving experience, Love & War was able to help Talea turn its first experiential location into a hit in its own right.

Since opening, Talea has expanded to three more locations in NYC and can now be found in thousands of retailers, bars and restaurants.

Photography: Talea