The Associated Press occupies a truly unique position in the media landscape: AP reporting reaches half the world’s population every single day, and there is no major news organization that is more trusted for being factual and free from political bias.

For over 5 years, Love & War has worked closely with the AP to unlock the purpose and commercial potential in its historic brand, beginning with a global brand strategy that has been adopted as the organization’s official mission: advancing the power of facts.

From there, we have supported AP through both marketing and advertising campaigns in support of AP Elections content as well as, most recently, the conceptualization and launch of AP Forward — a new thought leadership platform focused on the future of the news business.

See more: About the AP