The William Vale
Williamsburg Brooklyn goes big
Love & War developed the branding for Brooklyn’s most prominent new hotel development in years: The William Vale, an unapologetically ambitious and modern hotel designed to appeal to the sensibilities of Brooklyn’s increasingly affluent and international visitors.
Working with Riverside Development, we developed the brand concept and positioning as well as the naming, visual identity, signage, guest materials, advertising, and website.
Our visual identity system took many cues from the building's distinctive architecture, with its dramatic angular beamwork and unique profile. Our work began when the foundations of the hotel were just being poured, and continued until every last detail was designed and executed, including the floor numbering system.
“There’s no frumpiness here. Room designs are sleek and modern, warmed with pops of color from Brooklyn artists… "
Condé Nast Traveler@thewilliamvale
Photography: The William Vale
Brand strategy
Visual identity
Experience design
Guest materials
Venue branding
