Tishman Speyer

The workplace as a cultural experience

Tishman Speyer has shaped New York City’s skyline with some of its most iconic commercial buildings. Their success lies in investing not just in unique architecture but also in infusing spaces with cultural elements and attractions — top-tier restaurants, immersive rooftop attractions, high-end art and unique amenities.

Our partnership with Tishman Speyer spans multiple high-profile projects. For The Spiral, the Bjarke Ingels-designed tower at Hudson Yards, we developed the brand positioning, launch strategy, and a series of integrated print, OOH, and digital campaigns. For Morgan North, a historic postal distribution center reimagined as a modern office, we created a multifaceted campaign showcasing its expansive green rooftop and unique mix of heritage and innovation. And for Studio, Tishman Speyer’s new co-working brand, we supported the positioning and developed the launch campaign.

In our work with clients like Tishman Speyer and SL Green, we’ve seen firsthand how a hospitality mindset long central to hotels and resorts is being used to reposition commercial spaces as magnets for talent.

Kriston Rucker, in Fast Company

Render: Binyan Studios Photography courtesy of Tishman Speyer

The Spiral outdoor campaign in Manhattan, created by Love & War for Tishman Speyer.
The Spiral at Hudson Yards viewed from the High Line, with branding and launch campaign by Love & War.
Commercial Observer cover wrap designed by Love & War for Tishman Speyer’s launch of The Spiral.
Commercial Observer editorial spread designed by Love & War for The Spiral launch campaign.
Morgan North campaign and sales materials created by Love & War for Tishman Speyer in New York.
Interior of Tishman Speyer’s Morgan North workplace in New York, with campaign by Love & War.
Large-scale outdoor advertising for The Spiral, Tishman Speyer’s office tower at Hudson Yards in New York City, featuring the “Designed for human performance” campaign. Love & War developed the brand positioning, launch strategy and integrated print, digital and out-of-home campaign for The Spiral, designed by Bjarke Ingels Group (BIG).