Ulys

How crypto should work

A new startup founded by an experienced team, Ulys is building a “super app” that makes it easy for anyone to take full advantage of the power of crypto.

By removing the complexity and jargon of crypto’s first waves of early adoption, Ulys will allow users to trade all major coins, earn yield and use crypto anywhere they use bank or credit cards — all from one simple, secure and compliant account.

Love & War has been working with the Ulys team to create a brand that supports this friendlier, more grown-up experience and to help drive it through both launch marketing and the product experience development.

See more: ulysapp.com

“Meet Ulys” outdoor advertising for Ulys, a cryptocurrency super app designed to simplify how consumers trade, earn and use crypto. Love & War developed the brand strategy, visual identity, product experience and launch marketing for Ulys, including the advertising campaign shown here, positioning the crypto startup as a simpler, more accessible and consumer-friendly approach to cryptocurrency and digital finance.
Digital banner advertising for Ulys featuring the “This is how crypto should work” campaign and Ulys cryptocurrency app interface. Love & War developed the brand strategy, visual identity, digital product experience and launch campaign for Ulys, creating advertising and digital communications designed to position the crypto super app as a simpler, more intuitive way to trade, earn and use cryptocurrency.
Digital interface designs for Ulys, a cryptocurrency super app created to simplify how consumers trade, earn and use crypto. Love & War developed the brand strategy, visual identity, digital product experience and interface design for Ulys, creating a cohesive brand system across the crypto app, website, social media, DeFi features and digital communications.