1-800 Lucky's

Food hall as a nightlife destination

1-800-Lucky is a new Asian food hall in Wynwood, Miami—a neighborhood celebrated for its bold creative energy and thriving nightlife. The challenge was to design a brand that captured this dynamic spirit, offering a vibrant daytime experience while transforming into a magical, high-energy destination by night.

Our work—including the brand concept, identity package, materials, and experiential design—drew inspiration from the energy and eclecticism of Asian night markets, with their diverse offerings and bustling, communal atmosphere. Since opening, 1-800-Lucky has established itself as a cultural touchpoint and a must-visit destination, beloved by locals and out-of-town visitors alike.

“Since opening this 10,000-square-foot mix of seven restaurants, two bars, a karaoke room, and a small convenience store/record shop has drawn crowds unseen until recently even in Wynwood.”

Miami News Times

Photography: 1-800-Lucky

Entrance to 1-800-Lucky in Miami featuring vertical Lucky signage and the colorful graphic language of the Wynwood food hall.
1-800-Lucky branded hoodie featuring the food hall’s Lucky Cat graphic, part of the visual identity created by Love & War.
Retail counter at 1-800-Lucky with Lucky Cat decor, branded merchandise and colorful graphic packaging in the Wynwood food hall.
Interior of 1-800-Lucky in Wynwood, Miami, showing food vendors, communal seating and the open Asian food hall environment.
Layered vintage Asian posters and graphic ephemera used throughout 1-800-Lucky, reflecting the eclectic visual language of the brand experience.
Asian dishes including dumplings, noodles and small plates served at 1-800-Lucky, the Wynwood food hall in Miami.
Nighttime scene at 1-800-Lucky with illuminated Lucky Cat signage, hanging lanterns and a DJ, capturing the venue’s nightlife atmosphere.
Guest inside 1-800-Lucky in Wynwood, Miami, surrounded by colorful food hall graphics and retail displays.