Colgate University

A groundbreaking transformation

As Colgate University turned 300 years old, its new President defined a $1B vision for the most ambitious transformation in the history of the institution. Given the ambitions and scope of this effort, Love & War was hired to provide communications and creative support to help position this as something deeper and farther reaching than a typical institutional advancement campaign.

Under the banner of Colgate’s Third-Century, we set out to rally the Colgate community around a holistic strategy to move Colgate from “top tier but hard to define” to a “category of one” in American higher education.

To make this ambition tangible, we tied it to a set of pillars ranging from academics, arts and athletics to a dramatic reimagining of the campus and residential life — showcasing evidence of great progress. Today, Colgate is well on its way to realizing its Third-Century vision, with new ground broken, historic application rates and more than half of the long-term fundraising goals met.

This moment is of great significance for Colgate, and will allow us to complete a 200-year-old campus. These projects—and the creation of a new part of the historic campus at Colgate—will set the trajectory of Colgate for decades to come.

Brian W. Casey, President, Colgate University

See more: Colgate's Third Century

Website development: idfive

Photography: Colgate University

Autumn at Colgate University
Third century logo designs
Laptop screen showing future plans
The Campaign For The Third Century brochure
Interactive screen design
Digital experience for Colgate University’s Third-Century initiative, an ambitious long-term transformation and $1 billion fundraising vision spanning academics, arts, athletics, residential life and campus development. Love & War developed the communications strategy, creative direction and campaign platform for Colgate’s Third-Century, helping position the university’s vision as a defining transformation designed to establish Colgate as a “category of one” in American higher education.