EDO

Mory Sacko's street food tour

Working with Michelin-starred chef Mory Sacko, Love & War developed the branding and identity for EDO—a “traveling” food concept that combines West African street food with global influences, from yakitori and tempura to ‘dwiches and fried chicken.

Drawing inspiration from global street culture, underground movements, and music, we created a brand identity that was bold, visually dynamic, and culturally exuberant—a vibrant reflection of the experience itself.

Installation design by Visual System

Read more about Chef Mory Sacko & Edo in Financial Times

Construction of the EDO pop-up restaurant and dining pavilion in Paris, with the Eiffel Tower visible in the background. Love & War developed the brand strategy, visual identity and branded experience for EDO, Michelin-starred chef Mory Sacko’s traveling food concept, bringing the brand to life across its physical environment, apparel, merchandise and communications.
Outdoor dining experience for EDO, a traveling food concept created with Michelin-starred chef Mory Sacko, combining West African street food with culinary influences from around the world. Love & War developed the brand strategy, branding and visual identity for EDO, drawing inspiration from global street culture, music and underground creative movements to create a bold, culturally expressive hospitality brand.
DO branded apparel featuring Lyon, Marseille and London, reflecting the traveling nature and international influences of Michelin-starred chef Mory Sacko’s food concept. Love & War developed the brand strategy, visual identity and branded merchandise for EDO, creating a hospitality brand inspired by West African food, global street culture, music and contemporary fashion.
EDO branded merchandise featuring a custom logo label on a woven market bag, extending Michelin-starred chef Mory Sacko’s traveling food concept into lifestyle and fashion. Love & War developed the brand strategy, visual identity and branded merchandise for EDO, creating a distinctive hospitality brand inspired by West African food, global street culture, music and contemporary design.
A selection of dishes from EDO, Michelin-starred chef Mory Sacko’s traveling food concept combining West African cuisine with global influences and street food. Love & War developed the brand strategy, visual identity and branded experience for EDO, creating a distinctive restaurant and hospitality brand that brings together Mory Sacko’s food, global street culture, music, fashion and contemporary design.
Custom EDO T-shirt featuring the visual identity created for Michelin-starred chef Mory Sacko’s traveling food concept. Love & War developed the brand strategy, visual identity, apparel and branded merchandise for EDO, building a distinctive hospitality and restaurant brand inspired by Mory Sacko’s West African cuisine, global street food, music, fashion and contemporary culture.