The Harvey House in Madison, Wisconsin, is a modern supper club set in the city’s historic train depot, complete with a stand-alone dining car experience. Offering a contemporary take on Midwestern dining traditions, the restaurant has quickly become a standout destination.

Working with owners Shaina Robbins and Joe Papach, we drew inspiration from classic Americana family dining, refining it with refined typography and a contemporary design style that felt fresh and contemporary yet rooted in tradition. Our work included the full identity and materials design, highlighted by the custom fabrication of the restaurant’s signature vertical neon sign. The project culminated in a successful launch and immediate acclaim, including being named one of America’s Best Restaurants of 2022 by The New York Times.

Photography courtesy of Harvey House