Hemlock Neversink

A wellness-forward, experiential retreat

Hemlock Neversink is a new kind of retreat — set on 230 acres of forest and meadowland in the Catskills, designed to offer grounded wellness, creative expression, and deep rest. With its Quaker-inspired architecture, a resident herd of goats, and daily programming that blends movement, craft, and reflection, the challenge was shaping a brand that felt both elevated and honest, built for modern wellness travelers seeking depth and meaning over opulence.

The brand has also provided a natural platform for partnerships, including an ongoing collaboration with British heritage brand Barbour. Built around a shared appreciation for the outdoors, the partnership extends throughout the guest experience, from a Barbour shop and borrowing closet stocked with waxed jackets and wellington boots to the Barbour Goat Playground and branded programming.

Love & War partnered with the Foster Supply Hospitality team to develop the Hemlock Neversink brand from scratch, defining a full identity system and a range of guest experiences. From pre-arrival consultations to silent mornings, plant-forward dining, and immersive workshops, every touchpoint was designed to support restoration without pretense. The result is a brand that feels as intentional as the land it’s rooted in.

"This stylish spa and wellness retreat… amid flowering meadows that feel a world apart from nearby crowded tourist hubs."

Time Out

Hemlock Neversink

Photography: Hemlock Neversink

Aerial view of Hemlock Neversink, a Catskills wellness retreat branded by Love & War.
Hemlock Neversink entrance sign featuring the custom brand mark developed by Love & War for the Catskills wellness retreat.
Arrival at Hemlock Neversink, a Catskills wellness retreat with brand and experience design by Love & War.
Hemlock Neversink guest room featuring a custom blanket inspired by the Love & War-designed brand identity.
Guests walking with goats through the meadows at Hemlock Neversink, a Catskills wellness retreat branded by Love & War.
Custom Hemlock Neversink trail marker featuring wayfinding and brand identity designed by Love & War.
Hemlock Neversink trail map and wayfinding, part of the Catskills retreat’s brand identity by Love & War.
Guest with a custom quilt at Hemlock Neversink, a Catskills wellness retreat branded by Love & War.
Custom Hemlock Neversink tote bags featuring the wellness retreat’s quilt-inspired brand mark developed by Love & War.
Dining at Bittersweet, the restaurant at Hemlock Neversink, a Catskills wellness retreat branded by Love & War.