The crown of downtown

A fixture of Kansas City’s civic and social life for more than a century, the former Kansas City Club building stands as one of downtown’s most significant historic landmarks. For its next chapter as a luxury hotel, our goal was to honor that legacy, connect the property to its downtown setting, and weave the city’s culture into an identity with a confident, forward-looking tone.

We created the name, identity system, and full suite of materials for the hotel, along with branding for its two signature venues: The Town Company, a modern Midwestern dining room, and El Gold, a swanky subterranean cocktail bar. The result is a cohesive set of brands that celebrate Kansas City’s past while aligning with the renewed energy and momentum of downtown.

Photography courtesy of Hotel Kansas City