Little Fino

Brooklyn’s Italian bar café

Little Fino is an all-day café and bar at The William Vale from chef Andrew Carmellini and NoHo Hospitality, blending the easy charm of an Italian neighborhood bar with the creative pulse of Brooklyn. Guests can stop in for espressos and fresh cornetti, linger over spritzes and small plates, or close the night with a cocktail.

We developed the full brand identity and materials for Little Fino, from naming, concept, and visual design to signage, menus, packaging, and custom illustrations. The system draws on a classic Italian-inspired red-and-white palette, vintage-style typography, and a custom illustrated black cat mascot, creating a flexible set of branding elements that we applied across the experience.

More at @littlefinonyc

Photography courtesy of Little Fino

Little Fino — Café Interior, Restaurant Branding & Guest Experience by Love & War Interior of Little Fino, the all-day Italian café and bar at The William Vale in Williamsburg, Brooklyn, featuring its marble bar, pastry displays, greenery and Italian-inspired café atmosphere. Love & War developed the name, brand concept, visual identity and branded experience for Little Fino, integrating the identity throughout the physical space with signage, menus, packaging, staff uniforms, custom illustrations and other details that bring the character of a classic Italian neighborhood bar into a contemporary Brooklyn setting.
Freshly baked croissants and pastries at Little Fino, the all-day Italian café and bar at The William Vale in Williamsburg, Brooklyn. Love & War developed the name, brand concept, visual identity and branded experience for Little Fino, creating a contemporary interpretation of the neighborhood Italian café that extends across food and beverage, packaging, menus, signage, uniforms, serveware and custom illustrations.
Custom red-and-white takeaway coffee cups for Little Fino, the all-day Italian café and bar at The William Vale in Williamsburg, Brooklyn, featuring a bold diamond pattern and Little Fino logo. Love & War developed the name, brand concept, visual identity and packaging for Little Fino, extending the Italian-inspired graphic system across coffee cups, menus, signage, uniforms, serveware and custom illustrations to create a recognizable hospitality brand rooted in classic Italian café culture and contemporary Brooklyn.
Custom cat mascot illustrations created for Little Fino, the all-day Italian café and bar at The William Vale in Williamsburg, Brooklyn. Developed by Love & War as part of the Little Fino visual identity, the playful red cat appears in multiple poses and extends the brand across menus, packaging, signage, merchandise, coasters and other guest touchpoints, bringing a distinctive character to Little Fino’s contemporary take on Italian café culture.
Signature cocktail at Little Fino, the all-day Italian café and bar at The William Vale in Williamsburg, Brooklyn, served by staff in a custom red Little Fino uniform with branded tray and striped straw. Love & War developed the name, brand concept, visual identity and branded experience for Little Fino, extending the identity across uniforms, cocktails, menus, packaging, signage, serveware and custom illustrations to create a distinctive contemporary take on Italian café and bar culture.
Custom illustrated cocktail coaster for Little Fino, the all-day Italian café and bar at The William Vale in Williamsburg, Brooklyn, featuring the playful line “Have a drink and move on,” the Little Fino logo and the brand’s black cat mascot. Love & War developed the name, brand concept, visual identity and custom illustrations for Little Fino, extending its personality across coasters, menus, packaging, signage, uniforms and other food and beverage touchpoints throughout the café and bar experience.
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