An Auberge island paradise

Moncayo is a visionary community development spanning 1,100 acres along Puerto Rico’s eastern coastline. As part of the renowned Auberge Resorts Collection, Moncayo offers ultra-luxury residences alongside a vast array of amenities, including a championship golf course, wellness and recovery center, multiple high-end dining venues, an international school, and a working organic farm – all designed to set a new standard in elevated Caribbean living.

Our branding approach positioned Moncayo not as a typical luxury development but as an entirely new concept—a world unto itself and a holistic lifestyle uniting wellness, community, culture, and adventure. We developed the name Moncayo, inspired by the Spanish words “Monte” (mountain) and “Cayo” (cay), to reflect the grandeur of the surrounding landscape. The logo and visual identity system balance high-touch refinement with artisanal craft, and the communications we developed—including the full website, vision and product books, merchandise, and promotions—were all designed to resonate with an ultra-high net worth target seeking not merely a luxury residence, but entry into a transformative way of life.

Moncayo is an exciting addition to our collection of hotels, resorts and residences, and it aligns perfectly with our continued expansion into the most alluring destinations in the world.

Dan Friedkin, Chairman, Auberge Resorts

Photography & film: Astra Studios / Renders: The Boundary

Sunset view of Moncayo's luxury resort and waterfront residences, showcasing the Caribbean destination and hospitality brand developed by Love & War.
Luxury yachting experience at Moncayo, reflecting the resort's Caribbean lifestyle and hospitality brand created by Love & War.
Moncayo golf course flag featuring the destination's brand identity on the championship golf course in Puerto Rico, designed by Love & War
Moncayo’s championship golf course is set along Puerto Rico’s dramatic eastern coastline, where oceanfront holes meet the natural Caribbean landscape. Love & War developed the brand strategy, naming and visual identity for Moncayo, an ultra-luxury residential and resort community spanning 1,100 acres and part of Auberge Resorts Collection.
Aerial view of Moncayo in Puerto Rico, showcasing the luxury resort, championship golf course, waterfront residences, and Caribbean coastline branded by Love & War.
Moncayo brand book showcasing the luxury resort's visual identity and destination branding developed by Love & War.
Luxury oceanfront residence at Moncayo, Puerto Rico, showcasing indoor-outdoor living and the destination brand developed by Love & War.
Luxury resort villa at Moncayo, Puerto Rico, showcasing contemporary architecture, private outdoor living, and the destination brand developed by Love & War.
Private resort villa at Moncayo, Puerto Rico, featuring an infinity pool, ocean views, and the luxury destination brand developed by Love & War.
Moncayo Ocean Club brand book showcasing the luxury destination's visual identity and branding system developed by Love & War.
Moncayo branded leather luggage tag attached to a travel bag, showcasing the luxury destination's visual identity developed by Love & War.