Otto & Pepe

Natural wine and pasta bar in Miami

Otto & Pepe hides in plain sight. Out front, it’s a natural wine shop, tight edit, low shelves, nothing ornamental. But move through the space and a second world opens up: an omakase-style pasta bar where the food is personal, the lighting is low, and the wine keeps flowing.

Love & War created the brand to mirror that duality. A name with rhythm. A visual system that moves between modest and expressive. Signage, materials, uniforms, and spatial cues all designed to guide the guest from public storefront to private table. It’s a layered experience, accessible, but intentional. And built to feel like a secret worth sharing.

On instagram: @ottoandpepe

Otto & Pepe storefront in Wynwood, Miami, featuring its natural wine shop and intimate pasta bar concept. The street-facing wine shop offers a tightly curated selection of natural wines, while the space beyond leads to an omakase-style pasta dining experience. Love & War created the Otto & Pepe brand identity, naming, signage, visual system, and guest experience, building a distinctive Miami restaurant brand around the pairing of handmade pasta and natural wine.
The Otto & Pepe team gathers for a glass of natural wine inside the restaurant and wine shop in Wynwood, Miami. Surrounded by warm wood finishes, built-in wine shelving, and playful branded details, the team reflects the relaxed, personal hospitality at the heart of the Otto & Pepe experience. Love & War developed the name, brand identity, and visual language for the pasta bar and natural wine concept
Otto & Pepe’s brand identity extends into custom merchandise, including this illustrated silk bandana created by a design partner using the visual language developed by Love & War. Playful wine-inspired graphics, typography, and color bring the personality of the Wynwood, Miami pasta bar and natural wine shop beyond the restaurant and into wearable branded pieces.
Inside Otto & Pepe in Wynwood, Miami, the intimate dining room centers around an open kitchen and omakase-style pasta bar, creating a direct connection between guests and chefs. Love & War developed the restaurant’s brand identity and visual language to complement the warm, understated interior and its distinctive combination of handmade pasta, natural wine, and relaxed Miami hospitality.
An Otto & Pepe staff member presents branded takeout packaging from the service window inside the Wynwood, Miami pasta bar and natural wine shop. The bright yellow packaging, illustrated characters, menus, and printed collateral showcase the playful visual identity developed by Love & War, extending the Otto & Pepe brand across every part of the restaurant experience.
Animated character developed for Otto & Pepe in Wynwood, Miami pasta bar and natural wine shop. The bright yellow packaging, illustrated characters, menus, and printed collateral showcase the playful visual identity developed by Love & War, extending the Otto & Pepe brand across every part of the restaurant experience.
Otto & Pepe’s bold visual identity extends from the restaurant to its wine shop and branded merchandise. Love & War developed the Miami concept’s name, identity, packaging, and graphic system, including the oversized Otto & Pepe typography seen here on a custom wine tote. The playful branding reflects the restaurant’s distinctive mix of handmade pasta, natural wine, and contemporary Italian culture.
A handmade pasta dish served on custom Otto & Pepe tableware at the Wynwood, Miami restaurant. The oversized white ceramic plate with its distinctive red rim was developed as part of the restaurant’s branded dining experience, extending the visual identity created by Love & War from menus and graphics to the tabletop.