The Associated Press

The word’s common source of truth

The Associated Press occupies a truly unique position in the media landscape: AP reporting reaches half the world’s population every single day, and there is no major news organization that is more trusted for being factual and free from political bias.

For over 5 years, Love & War has worked closely with the AP to unlock the purpose and commercial potential in its historic brand, beginning with a global brand strategy that has been adopted as the organization’s official mission: advancing the power of facts.

From there, we have supported AP through both marketing and advertising campaigns in support of AP Elections content as well as, most recently, the conceptualization and launch of AP Forward — a new thought leadership platform focused on the future of the news business.

Accurate, independent, nonpartisan journalism that advances the power of facts. AP today remains the most trusted source of independent, nonpartisan and factual news in all formats and the essential provider of the technology and services vital to the news business.

Associated Press

See more: About the AP

Associated Press digital brand experience featuring “Advancing the power of facts,” the global brand platform and organizational mission developed by Love & War for AP. Over a multi-year partnership, Love & War has worked with the Associated Press across brand strategy, positioning, digital experience, marketing and advertising, helping strengthen one of the world’s most trusted global news organizations.
Associated Press mobile experience featuring “Advancing the Power of Facts,” the global brand platform and organizational mission developed by Love & War for AP. Love & War has partnered with the Associated Press for over five years across brand strategy, positioning, marketing and advertising, helping define and communicate the purpose of one of the world’s most trusted news organizations.