
A garden retreat by the sea
Situated directly across from San Diego’s famed Hotel del Coronado, The Bower offers a refined boutique counterpoint to its grand neighbor – one defined by a serene, intimate atmosphere, natural materiality, and a lush central garden from which it takes its name.
We developed the name, identity system, and full suite of guest materials, creating a brand that feels polished yet personal, and positions The Bower as a serene retreat within one of Southern California’s most celebrated coastal destinations.
See more: The Bower Coronado on Instagram
Photography: The Bower Coronado
Category
Hospitality
What we did
Brand strategy
Naming
Visual identity
Materials design



