Tishman Speyer

The workplace as a cultural experience

Tishman Speyer has shaped New York City’s skyline with some of its most iconic commercial buildings. Their success lies in investing not just in unique architecture but also in infusing spaces with cultural elements and attractions — top-tier restaurants, immersive rooftop attractions, high-end art and unique amenities.

Our partnership with Tishman Speyer spans multiple high-profile projects. For The Spiral, the Bjarke Ingels-designed tower at Hudson Yards, we developed the brand positioning, launch strategy, and a series of integrated print, OOH, and digital campaigns. For Morgan North, a historic postal distribution center reimagined as a modern office, we created a multifaceted campaign showcasing its expansive green rooftop and unique mix of heritage and innovation. And for Studio, Tishman Speyer’s new co-working brand, we supported the positioning and developed the launch campaign.

In our work with clients like Tishman Speyer and SL Green, we’ve seen firsthand how a hospitality mindset long central to hotels and resorts is being used to reposition commercial spaces as magnets for talent.

Kriston Rucker, in Fast Company

Render: Binyan Studios Photography courtesy of Tishman Speyer

Out-of-home advertising campaign for The Spiral by Tishman Speyer in Manhattan. The integrated brand campaign by Love & War introduced the Bjarke Ingels-designed office tower through a distinctive visual identity, strategic messaging, and workplace positioning across New York City.
View along the High Line in New York City looking toward The Spiral at Hudson Yards, developed by Tishman Speyer. Love & War partnered with Tishman Speyer to create the brand strategy, visual identity, positioning, and launch campaign for the landmark office tower and workplace destination.
ustom cover wrap created for Commercial Observer as part of the launch campaign for The Spiral by Tishman Speyer. Love & War designed the publication's full cover wrap, including a tri-fold advertising insert, as part of an integrated communications campaign introducing the landmark Hudson Yards office tower.
Interior spread of a custom Commercial Observer magazine wrap created for The Spiral by Tishman Speyer. Love & War designed the publication's editorial experience, including a multi-panel tri-fold insert featuring workplace amenities, architecture, and storytelling as part of an integrated communications campaign for the Hudson Yards office tower.
Communications campaign materials for Morgan North, Tishman Speyer's adaptive reuse office development in New York City. Love & War developed an integrated marketing campaign—including brochures, print collateral, and sales communications—that highlighted the property's architecture, rooftop green space, and hospitality-inspired workplace experience.
Interior of Morgan North, Tishman Speyer's transformation of a historic New York postal facility into a modern workplace. Love & War developed an integrated communications campaign showcasing the property's expansive rooftop park, hospitality-inspired amenities, and unique blend of industrial heritage and contemporary office design.
Large-scale outdoor advertising for The Spiral, Tishman Speyer’s office tower at Hudson Yards in New York City, featuring the “Designed for human performance” campaign. Love & War developed the brand positioning, launch strategy and integrated print, digital and out-of-home campaign for The Spiral, designed by Bjarke Ingels Group (BIG).