Valle

Michelin starred modern Mexican

The first Michelin-starred restaurant in Oceanside, Valle is chef Roberto Alcocer’s U.S. showcase for contemporary Oaxacan cuisine. Bringing his signature approach to Baja and Californian ingredients, Alcocer offers tasting menus alongside an extensive wine program highlighting Mexico’s emerging wine region.

We developed Valle’s full brand identity, from logo and visual system to menus, collateral, and signage. The design blends refined typography with tactile materials and warm, earthy tones inspired by Oaxaca’s landscapes and craftsmanship. Since its debut, Valle has cemented its place among Southern California’s most celebrated dining destinations.

“Valle is nothing like most Mexican restaurants you’ll find in this part of California.”

Esquire Magazine

MICHELIN Star · 2023–2025
James Beard Award Semifinalist · 2025
Esquire Best New Restaurants in America · 2023
Wine Spectator Award of Excellence · 2026
NY Times Greatest Mexican Restaurants in the US · 2026

Interior design by Studio Collective
Photography courtesy of Valle

Valle restaurant signage in Oceanside, CA, featuring the visual identity and custom pattern designed by Love & War.
Valle host in Oceanside, CA, wearing a custom uniform featuring brand details designed by Love & War.
Valle kitchen team in Oceanside, CA, wearing custom uniforms featuring brand details designed by Love & War.
Valle host stand in Oceanside, CA, wearing a custom uniform within the restaurant’s warm, craft-driven interior.
Contemporary Mexican dish at Valle in Oceanside, CA, reflecting chef Roberto Alcocer’s modern Oaxacan cuisine.
Custom geometric pattern for Valle in Oceanside, CA, inspired by Oaxacan craft and designed by Love & War.
Chef Roberto Alcocer at MICHELIN-starred Valle in Oceanside, CA, with restaurant branding and visual identity by Love & War.
Dessert tasting menu at Valle in Oceanside, CA, showcasing chef Roberto Alcocer’s contemporary Mexican cuisine.
Valle custom leather flatware holder featuring patterns inspired by Oaxacan craft, part of the identity by Love & War.
Custom chocolates at Valle in Oceanside, CA, featuring the restaurant’s floral brand mark designed by Love & War.
Valle entrance in Oceanside, CA, featuring custom inlaid signage and environmental branding designed by Love & War.