The digital nervous system of modern construction

WakeCap is a digital technology company that uses advanced sensing systems, real-time data analytics, and AI to improve safety, efficiency, and performance across the world’s most ambitious building projects, from Saudi giga-developments such as NEOM to massive industrial sites for clients like ARAMCO. However, the company’s branding, identity, and digital presence weren’t keeping pace with its technological sophistication or global ambitions.

Love & War partnered with WakeCap to fully reposition the brand, clarifying its story and elevating its identity to match the caliber of the clients and projects it serves. We developed a new visual system that signaled power, precision, and modernity, and brought it to life through a new website. The result was a bold new brand presence that stands shoulder-to-shoulder with leading technology innovators.

WakeCap / Video production: Astra Studios

WakeCap smart construction technology in use on a large-scale building site, using connected sensors, real-time data and AI to improve workforce safety, productivity and project performance. Love & War developed the brand strategy, positioning, visual identity and website for WakeCap, creating a new global brand presence for the construction technology company.
WakeCap connected safety technology integrated into a construction hard hat on an active building site. Love & War developed the brand strategy, positioning, visual identity and website for WakeCap, helping position the company as a global leader in AI-powered construction technology, workforce safety and real-time site intelligence.
Drone view
WakeCap technology in use on an active construction site, connecting workers, equipment and real-time project data to improve safety, productivity and operational visibility. Love & War developed the brand strategy, positioning, visual identity and website for WakeCap, creating a distinctive global brand for the construction technology company.
Scenes from a brand film created for WakeCap, documenting construction workers and heavy equipment on active job sites from day into night. Love & War developed the creative direction and film as part of WakeCap’s broader rebrand, bringing the company’s construction technology, connected workforce and real-world jobsite experience to life through cinematic documentary-style photography and filmmaking.
WakeCap website showcasing the company’s smart construction technology, workforce intelligence and connected jobsite platform. Love & War developed the brand strategy, visual identity and website design for WakeCap, translating its new brand into a digital experience built for a global construction technology company.
WakeCap’s connected construction technology, including a smart hard hat sensor and wireless jobsite device designed to capture real-time workforce and site data. Love & War developed the brand strategy, positioning, visual identity and website for WakeCap, helping communicate its AI-powered approach to construction safety, productivity and workforce intelligence.