Democratizing Hollywood visual effects

Known for the Lord of the Rings trilogy and Avatar, Weta FX is one of the world’s leading special effects and animation companies. Recently, they began developing partnerships with leading design software companies to bring the incredible realism of their technology to designers everywhere.

Love & War developed a simple naming system that supported Weta’s integration as a “killer extension” of popular design platforms such as Maya or Houdini, and a launch campaign that combined the power of the Weta engine with the emotional power of its iconic creations.