Belmont Park is one of New York’s most storied destinations — home to the final leg of the Triple Crown, the site where the Wright Brothers once demonstrated flight, and a historic gathering spot for generations. We partnered with S.D. Malkin and the Belmont team to help guide it into its next era as a modern destination for sports, entertainment, hospitality, and retail.

Over a multi-year engagement, we worked closely with architects, interior designers, and development teams to shape the conceptual and design foundation for the site’s renewal. The result was a cohesive brand vision and placemaking strategy that informed everything from experience planning to the recent launch of the UBS Arena and Belmont Park Village.

Render: The Belmont Park / NYRA