Omeat

Omeat had developed groundbreaking technology to create real meat in a lab, without harming cows. The challenge was positioning this innovation so consumers focused on the quality of the product, not the unfamiliar production method.

The brand positioning and identity we developed steered clear of technical explanations or heavy-handed messaging about animal welfare or the environment. Instead, we embraced the warmth and vitality of good meat, bringing the brand to life with a full visual identity system, website, and launch campaign.

Read more: Keeping Cows In The Equation - Fast Company