Otto & Pepe

Natural wine and pasta bar in Miami

Otto & Pepe hides in plain sight. Out front, it’s a natural wine shop, tight edit, low shelves, nothing ornamental. But move through the space and a second world opens up: an omakase-style pasta bar where the food is personal, the lighting is low, and the wine keeps flowing.

Love & War created the brand to mirror that duality. A name with rhythm. A visual system that moves between modest and expressive. Signage, materials, uniforms, and spatial cues all designed to guide the guest from public storefront to private table. It’s a layered experience, accessible, but intentional. And built to feel like a secret worth sharing.



On instagram: @ottoandpepe

Otto & Pepe storefront in Wynwood, Miami, featuring its natural wine shop and intimate pasta bar concept. The street-facing wine shop offers a tightly curated selection of natural wines, while the space beyond leads to an omakase-style pasta dining experience. Love & War created the Otto & Pepe brand identity, naming, signage, visual system, and guest experience, building a distinctive Miami restaurant brand around the pairing of handmade pasta and natural wine.
Inside Otto & Pepe in Wynwood, Miami, the intimate dining room centers around an open kitchen and omakase-style pasta bar, creating a direct connection between guests and chefs. Love & War developed the restaurant’s brand identity and visual language to complement the warm, understated interior and its distinctive combination of handmade pasta, natural wine, and relaxed Miami hospitality.
Interior of Otto & Pepe, a natural wine and pasta bar in Miami, with brand strategy, naming and visual identity by Love & War.
Custom bandana design for Otto & Pepe, a natural wine and pasta bar in Miami, with brand strategy, naming and visual identity by Love & War.
An Otto & Pepe staff member presents branded takeout packaging from the service window inside the Wynwood, Miami pasta bar and natural wine shop. The bright yellow packaging, illustrated characters, menus, and printed collateral showcase the playful visual identity developed by Love & War, extending the Otto & Pepe brand across every part of the restaurant experience.
Animated character developed for Otto & Pepe in Wynwood, Miami pasta bar and natural wine shop. The bright yellow packaging, illustrated characters, menus, and printed collateral showcase the playful visual identity developed by Love & War, extending the Otto & Pepe brand across every part of the restaurant experience.
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Otto & Pepe’s bold visual identity extends from the restaurant to its wine shop and branded merchandise. Love & War developed the Miami concept’s name, identity, packaging, and graphic system, including the oversized Otto & Pepe typography seen here on a custom wine tote. The playful branding reflects the restaurant’s distinctive mix of handmade pasta, natural wine, and contemporary Italian culture.
TK