Otto & Pepe
Pasta Bar & Wine Shop
Otto & Peppe hides in plain sight. Out front, it’s a natural wine shop, tight edit, low shelves, nothing ornamental. But move through the space and a second world opens up: an omakase-style pasta bar where the food is personal, the lighting is low, and the wine keeps flowing.
Love & War created the brand to mirror that duality. A name with rhythm. A visual system that moves between modest and expressive. Signage, materials, uniforms, and spatial cues all designed to guide the guest from public storefront to private table. It’s a layered experience, accessible, but intentional. And built to feel like a secret worth sharing.
On instagram: @ottoandpepe
branding
naming
Visual Identity Design