Butterbird

Following the success of our collaboration on Harvey House, Shaina Robbins and Joe Papach approached us to brand their next concept: Butterbird, a fun, counter-service experience offering nostalgic renditions of classic American roadside fare alongside craft beer and cocktails.

Alongside the talented team of Home Studios (interiors), our branding for Butterbird is a modern take on iconic American road motifs and styles, enhanced by playful touches like a custom-branded claw game and a vintage photo booth, which add layers of fun and personality to the experience. Since opening in downtown Madison, WI, Butterbird has become a go-to destination for students, families, football fans, and locals alike.

See more: Butterbird on Instagram

Photography: Butterbird