Cutwater Spirits

Cutwater Spirits, a fast-growing canned cocktail brand out of San Diego, engaged us to help refine their brand expression and explore new conceptual directions for packaging and on-premise experience. The challenge was to elevate its shelf appeal while capturing the West Coast spirit of the brand, balancing premium quality with laid-back, everyday drinkability.

Working with the AB InBev team and Cutwater leadership, we developed a range of packaging design concepts aimed at amplifying Cutwater’s presence in an increasingly crowded category, as well as creative and experiential direction for their flagship bar in San Diego. The work helped bring sharper focus to the brand’s positioning and define a visual and experiential language rooted in casual California quality.